SUMMARY: Thanksgiving is just two days away. The perfect time to explore the power of gratitude in marketing. Read on for examples from a B2B marketplace, a game, and Wreaths Across America. What is gratitude in marketing? To me it comes down to two things really. Respect for those we serve. Realizing that on the […]

Abstract The world of business is in the midst of a revolution in which the key ingredient is control and Management. Every company that wants to move forward must embrace Information technology-based. The purpose of businesses is the maximization of goals especially in this era of corporate sustainability and to achieve this company will need […]

The Global Supply Chain In order to establish a plan overseas, Nortel Corporation should take into account transportation costs and time of delivery, cost of delivery, and possible risks. Physical distribution and channels of distribution are the two basic components of the global supply chain. Both deal with physical flows and title flows. Channels refer […]

Alignment between Business and IT strategies: A Case study status at a transport organisation. 1 Introduction 1.1 BACKGROUND TO THE RESEARCH PROBLEM 2 Chapter 2 Literature review 2.1 Introduction The literature review will be based on the research into alignment of business and IT strategies. It forms the basis for answering the research question. The […]